Mostly Music is the go-to guide for live music in Kāpiti and Horowhenua, connecting audiences with local and touring artists while supporting music-centric businesses.

Founded by musicians Jess Deacon and Cam Steel, the platform started as a weekly gig guide and has grown into an essential hub for artists, venues, and the local economy.

Kāpiti is known as a creative hotspot, with up to 15 live music events happening weekly.

Jess and Cam wanted Mostly Music to represent the diversity of all music events, offering an inclusive platform that connects artists, audiences, and venues.

“We wanted people to feel that this platform was for everyone, without discrimination or exclusion. If you are a musician, or you love music, there’s something for you here,” says Jess.

The response has been overwhelmingly positive. Venues have reported increased attendance, touring artists use the platform to find local venues and connections, and the Mostly Music event calendar is regularly viewed by hundreds—many from outside the region, reinforcing its impact on the visitor economy.

Beyond promotion, Jess and Cam have expanded Mostly Music’s influence through partnerships, including a radio show with Coast Access Radio, a live music series with The Bond Store, and recognition as a finalist in the Electra Business & Innovation Awards.

Their commitment extends to advocating for The Arts as a whole, highlighting its cultural and economic significance.

Looking ahead, Mostly Music aims to grow its industry networks, develop online directories for local artists and professionals, and establish itself as a key advocate for the regional and national music scene.

“The Arts are essential to a rich and joyful life, yet so often undervalued. We hope to continue telling this story, strengthening connections, and pushing for greater support for music and the creative sector.”